Nuseir Yassin

Nuseir Yassin (born 1992) is a Palestinian-Israeli creator who left a software job at Venmo in 2016 to make one one-minute video every day for 1,000 straight days. Nas Daily — “Nas” is Arabic for “people” — became a global media brand with tens of millions of followers across platforms, and Yassin parlayed it into a company spanning creator education and, with Nas.com, AI-assisted tools that let anyone spin up an online business.

Betting the brand on AI

In 2025 Yassin made his AI conviction unusually literal: a 100-day experiment publishing daily AI-made history videos — “100 Lessons from History with AI” — fronted by an AI-generated version of himself rather than the camera-facing Nuseir his audience knew. The run generated roughly 500 million views on his own channels and made Nas Daily one of the first major creator brands to hand its face to a model in public.

The experiment became a business. In 2025 he launched 1000 Media, a marketing agency that pairs the Nas Daily storytelling formula with AI-accelerated production for brands and governments, expanding into India that February with a pitch about helping brands go viral with AI. He argues the economics are transformative — content that cost thousands of dollars per piece now costs a dollar, which means every language, country, and community can be served — and his Nas.com venture raised $27 million as revenue grew from $1 million to $8 million year over year.

Critics of the genre note what is lost when a human storyteller is replaced by his own synthetic double, and AI-fronted content sits close to the “slop” that channels like Kurzgesagt warn is drowning the feed. Yassin’s answer is characteristically unsentimental: the tools are only “70% there,” but the trajectory is obvious, and someone will build the media companies native to it.